{"title":"Emma Willis","description":"\u003cp\u003eIt has been twenty years since Emma Willis opened her elegant, eponymous shop on Jermyn Street. Ever since, the shirt maker has adhered to traditional English shirt-making techniques, using such sumptuous materials as Swiss and West Indian Sea Island cottons, linens and brushed cottons to create her distinctive shirts.\u003c\/p\u003e","products":[{"product_id":"ice-blue-superior-cotton-boxer-shorts","title":"Ice Blue Superior Cotton Boxer Shorts - Slim Fit","description":"\u003cp\u003eOur boxer shorts are hand cut and sewn in our Gloucester workrooms using two fold 100's Swiss Cotton.The finest Egyptian Giza 45 raw cotton, spun, dyed, woven and finished at Alumo, renowned worldwide for its quality whom Emma has worked with for over 30 years.\u003c\/p\u003e\n\u003cp\u003eWe use four panels for an easy fit, but modern straight down cut with a generous leg length and made with a flattering wider elastic, which threads through the tunnel waistband so the soft Swiss cotton is against your skin.We finish our boxer shorts with a Real Mother of Pearl button on the waistband and a smaller button at the fly.\u003c\/p\u003e\n\u003cp\u003eWe recommend washing at 40 degrees and press damp for the softest finish.\u003c\/p\u003e","brand":"Emma Willis","offers":[{"title":"Small (32\")","offer_id":42932094959804,"sku":"EW100388","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Medium (34\")","offer_id":42932094992572,"sku":"EW100389","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Large (36\")","offer_id":42932095025340,"sku":"EW100390","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Extra Large (38\")","offer_id":42932095058108,"sku":"EW100391","price":83.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6427\/0780\/files\/ice-blue-superior-cotton-boxer-shorts-slim-fit-850741.jpg?v=1790286154"},{"product_id":"white-superior-cotton-boxer-shorts","title":"White Poplin Cotton Boxer Shorts - Slim Fit","description":"\u003cp\u003e If you would like monograms, please choose from the letters above. Do contact us if you would like more letters, or the colour you would like is not shown.\u003c\/p\u003e\n\u003cp\u003eOur boxer shorts are hand cut and sewn in our Gloucester workrooms using two fold 120's Poplin Cotton.The finest Egyptian PIMA 45 raw cotton, spun, dyed, woven and finished at an Italian Mill, renowned worldwide for its quality whom Emma has worked with for over 30 years.\u003c\/p\u003e\n\u003cp\u003eWe use four panels for an easy fit, but modern straight down cut with a generous leg length and made with a flattering wider elastic, which threads through the tunnel waistband so the soft Swiss cotton is against your skin.We finish our boxer shorts with a Real Mother of Pearl button on the waistband and a smaller button at the fly.\u003c\/p\u003e\n\u003cp\u003eWe recommend washing at 40 degrees and press damp for the softest finish.\u003c\/p\u003e","brand":"Emma Willis","offers":[{"title":"Small (32\")","offer_id":42932096499900,"sku":"EW100392","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Medium (34\")","offer_id":42932096532668,"sku":"EW100393","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Large (36\")","offer_id":42932096565436,"sku":"EW100394","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Extra Large (38\")","offer_id":42932096598204,"sku":"EW100395","price":83.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6427\/0780\/files\/white-superior-cotton-boxer-shorts-slim-fit-783860.jpg?v=1790286155"},{"product_id":"antique-paisley-wool-dressing-gown","title":"Antique Paisley Wool Dressing Gown","description":"\u003cp\u003eThis most elegant of dressing gowns is hand made in our Gloucester workroom, with hand rolled self piping. The fine wool\/cotton paisley is woven on hand operated looms, creating the intricate detail, and only three metres can be woven per loom per day. The 75% Wool, 25% Cotton blend gives warmth, but softness against the skin. \u003c\/p\u003e\n\u003cp\u003ePlease be aware we \u003cstrong\u003edo not\u003c\/strong\u003e accept returns on dressing gowns, as the fabric is ordered specially and the gowns are made individually for you.\u003c\/p\u003e","brand":"Emma Willis","offers":[{"title":"Small","offer_id":45976292720828,"sku":"EW100686","price":1950.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":45976292753596,"sku":"EW100687","price":1950.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":45976292786364,"sku":"EW100688","price":1950.0,"currency_code":"GBP","in_stock":true},{"title":"Extra Large","offer_id":45976292819132,"sku":"EW100689","price":1950.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6427\/0780\/files\/antique-paisley-wool-dressing-gown-820916.jpg?v=1790286299"},{"product_id":"azure-superior-cotton-shirt","title":"Azure Superior Cotton Shirt","description":"\u003cp\u003eCut by hand and sewn in our English Townhouse, patterns are matched at the seams and sewn 18 stitches to the inch using specialist single needle stitching for the neatest, strongest seams. Collars are hand trimmed before turning to ensure clean cut, sharp points, small handmade gussets at the side seams, gold engraved collar stays and finished with real Iridescent Mother of Pearl buttons.\u003c\/p\u003e\n\u003cp\u003eA smooth and long lasting two fold 100's Swiss poplin woven and yarn dyed using the finest Giza 45 Egyptian raw cotton.  The ideal cotton for your every day work shirts as it will last longer than the very fine cottons, but is still luxuriously soft. \u003c\/p\u003e","brand":"Emma Willis","offers":[{"title":"14.5\" \/ Slim \/ 2 Button","offer_id":45976293277884,"sku":"EW100509","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"14.5\" \/ Slim \/ Double","offer_id":45976293310652,"sku":"EW100510","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"14.5\" \/ Classic \/ 2 Button","offer_id":45976293343420,"sku":"EW100511","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"14.5\" \/ Classic \/ 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Collars are hand trimmed before turning to ensure clean cut, sharp points, small handmade gussets at the side seams, gold engraved collar stays and finished with real Iridescent Mother of Pearl buttons.\u003c\/p\u003e\n\u003cp\u003eA smooth and long lasting two fold 80's Swiss poplin woven and yarn dyed using the finest Egyptian raw cotton.  This unpretentious most wholesome of old fashioned cottons is still loved today and our blue and pink gingham designs are the least creasing pure cottons I have ever used in 25 years of the shirt making business! We have added Ice Blue to the collection as this cleanest of pale blues looks beautiful in the simple weave of Swiss cotton. \u003c\/p\u003e","brand":"Emma Willis","offers":[{"title":"Default Title","offer_id":45976294391996,"sku":"EW100780","price":308.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6427\/0780\/files\/blue-oxford-cotton-shirt-bespoke-919315.jpg?v=1790286300"},{"product_id":"blue-patchwork-cotton-boxer-shorts","title":"Blue Patchwork Cotton Boxer Shorts - Slim Fit","description":"\u003cp\u003eOur boxer shorts are hand cut and sewn in our Gloucester workrooms using two fold 100's Swiss Cotton.The finest Egyptian Giza 45 raw cotton, spun, dyed, woven and finished at Alumo, renowned worldwide for its quality whom Emma has worked with for over 30 years.\u003c\/p\u003e\n\u003cp\u003eWe use four panels for an easy fit, but modern straight down cut with a generous leg length and made with a flattering wider elastic, which threads through the tunnel waistband so the soft Swiss cotton is against your skin.We finish our boxer shorts with a Real Mother of Pearl button on the waistband and a smaller button at the fly.\u003c\/p\u003e\n\u003cp\u003eWe recommend washing at 40 degrees and press damp for the softest finish.\u003c\/p\u003e","brand":"Emma Willis","offers":[{"title":"Small (32\")","offer_id":45976294654140,"sku":"EW100420","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Medium (34\")","offer_id":45976294686908,"sku":"EW100421","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Large (36\")","offer_id":45976294719676,"sku":"EW100422","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Extra Large (38\")","offer_id":45976294752444,"sku":"EW100423","price":83.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6427\/0780\/files\/blue-patchwork-cotton-boxer-shorts-slim-fit-651191.jpg?v=1790286314"},{"product_id":"ice-blue-superior-cotton-boxer-shorts-classic","title":"Ice Blue Superior Cotton Boxer Shorts - Classic Fit","description":"\u003cp\u003eOur boxer shorts are hand cut and sewn in our Gloucester workrooms using two fold 120's Poplin Cotton.The finest Egyptian Giza 45 raw cotton, spun, dyed, woven and finished at an Italian Mill, renowned worldwide for its quality whom Emma has worked with for over 30 years.\u003c\/p\u003e\n\u003cp\u003eWe use four panels for an easy fit and made with a flattering wider elastic, which threads through the tunnel waistband so the soft Swiss cotton is against your skin.\u003c\/p\u003e\n\u003cp\u003eWe recommend washing at 40 degrees and press damp for the softest finish.\u003c\/p\u003e","brand":"Emma Willis","offers":[{"title":"Small (32\")","offer_id":45976295112892,"sku":"EW101106","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Medium (34\")","offer_id":45976295145660,"sku":"EW101107","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Large (36\")","offer_id":45976295178428,"sku":"EW101108","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"Extra Large (38\")","offer_id":45976295211196,"sku":"EW101109","price":83.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6427\/0780\/files\/ice-blue-superior-cotton-boxer-shorts-classic-558607.jpg?v=1790286314"},{"product_id":"ice-blue-superior-cotton-shirt","title":"Ice Blue Superior Cotton Shirt","description":"\u003cp\u003eCut and sewn by hand in our English Townhouse, shirts are sewn 18 stitches to the inch using specialist single needle stitching for the neatest, strongest seams. Collars are hand trimmed before turning to ensure clean cut, sharp points. Handmade gussets at the side seams, gold engraved collar stays and finished with real Iridescent Mother of Pearl buttons.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA smooth and long lasting two-fold 100's Swiss poplin woven, and yarn dyed using the finest Giza 45 Egyptian raw cotton. The ideal cotton for your everyday work shirts as it will last longer than the very fine cottons but it is still luxuriously soft. \u003c\/p\u003e","brand":"Emma Willis","offers":[{"title":"14.5\" \/ Slim \/ 2 Button","offer_id":45976295506108,"sku":"EW100032","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"14.5\" \/ Slim \/ Double","offer_id":45976295538876,"sku":"EW100033","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"14.5\" \/ Classic \/ 2 Button","offer_id":45976295571644,"sku":"EW100034","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"14.5\" \/ Classic \/ Double","offer_id":45976295604412,"sku":"EW100035","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"15 \/ Slim \/ 2 Button","offer_id":45976295637180,"sku":"EW100036","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"15 \/ Slim \/ Double","offer_id":45976295669948,"sku":"EW100037","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"15 \/ Classic \/ 2 Button","offer_id":45976295702716,"sku":"EW100038","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"15 \/ Classic \/ Double","offer_id":45976295735484,"sku":"EW100039","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"15.5\" \/ Slim \/ 2 Button","offer_id":45976295768252,"sku":"EW100040","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"15.5\" \/ Slim \/ Double","offer_id":45976295801020,"sku":"EW100041","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"15.5\" \/ Classic \/ 2 Button","offer_id":45976295833788,"sku":"EW100042","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"15.5\" \/ Classic \/ Double","offer_id":45976295866556,"sku":"EW100043","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"16\" \/ Slim \/ 2 Button","offer_id":45976295899324,"sku":"EW100044","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"16\" \/ Slim \/ Double","offer_id":45976295932092,"sku":"EW100045","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"16\" \/ Classic \/ 2 Button","offer_id":45976295964860,"sku":"EW100046","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"16\" \/ Classic \/ Double","offer_id":45976295997628,"sku":"EW100047","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"16.5\" \/ Slim \/ 2 Button","offer_id":45976296030396,"sku":"EW100048","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"16.5\" \/ Slim \/ Double","offer_id":45976296063164,"sku":"EW100049","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"16.5\" \/ Classic \/ 2 Button","offer_id":45976296095932,"sku":"EW100050","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"16.5\" \/ Classic \/ Double","offer_id":45976296128700,"sku":"EW100051","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"17\" \/ Slim \/ 2 Button","offer_id":45976296161468,"sku":"EW100052","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"17\" \/ Slim \/ Double","offer_id":45976296194236,"sku":"EW100053","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"17\" \/ Classic \/ 2 Button","offer_id":45976296227004,"sku":"EW100054","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"17\" \/ Classic \/ Double","offer_id":45976296259772,"sku":"EW100055","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"17.5\" \/ Slim \/ 2 Button","offer_id":45976296292540,"sku":"EW100056","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"17.5\" \/ Slim \/ Double","offer_id":45976296325308,"sku":"EW100057","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"17.5\" \/ Classic \/ 2 Button","offer_id":45976296358076,"sku":"EW100058","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"17.5\" \/ Classic \/ Double","offer_id":45976296390844,"sku":"EW100059","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"18\" \/ Slim \/ 2 Button","offer_id":45976296423612,"sku":"EW100060","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"18\" \/ Slim \/ Double","offer_id":45976296456380,"sku":"EW100061","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"18\" \/ Classic \/ 2 Button","offer_id":45976296489148,"sku":"EW100062","price":241.67,"currency_code":"GBP","in_stock":true},{"title":"18\" \/ Classic \/ Double","offer_id":45976296521916,"sku":"EW100063","price":241.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6427\/0780\/files\/ice-blue-superior-cotton-shirt-433987.jpg?v=1790286314"},{"product_id":"navy-bengal-stripe-cotton-shirt","title":"Navy Bengal Stripe Cotton Shirt","description":"\u003cp\u003eCut by hand and sewn in our English Townhouse, patterns are matched at the seams and sewn 18 stitches to the inch using specialist single needle stitching for the neatest, strongest seams. 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